10 Steps to Better Article Marketing

No matter how much you think you know about article marketing, there’s always something that you are overlooking. It could be something little, but it may be impacting the traffic to your site substantially. Continue reading and ensure that you understand all the excellent tips and ideas to market your articles successfully.

  1. Write some timeless content. Avoid writing things that are only true today. You want readers interested even if they read material from years ago. If your older articles are not too dated and hold the reader’s interest, they will encourage your audience to seek out your newer work, which keeps them on your site and engaged.
  2. Be sure there is quality content in your article. Readers will trust and respect you more if your articles demonstrate a mastery of your field. By writing articles that are unique, you create an original website that ranks better with search engines.
  3. It’s a good idea to include article content on your website; this makes it more likely that people will find your page after searching for certain keywords. This is a great way to elevate your traffic and rankings. Also, keep your site updated as often as possible to maximize exposure.
  4. Take advice from gurus and so-called experts with a grain of salt. Because these people primarily earn their living by teaching article marketing to others, they probably aren’t running an article marketing business themselves. Of course everything they say might not be dishonest or untrue. Just be aware that they may not be the best source of information.
  5. Once you add an article to your site or blog, you should submit it on different directories. This helps because the main article will show up in the indexes of the search engines, and the other articles will give you back-end traffic.
  6. Include numbers or bullets in your article. If you implement this strategy it will make the content you provide easier for the reader to understand and unforgettable. Numbering your main points is a good way to help readers retain the information.
  7. Each paragraph should include only three to five sentences; each article should use between 500 and 700 words. Most article directories utilize these criteria, so if you adhere to them, your articles will be much easier to distribute.
  8. Ideal blogs are getting longer. While many blog posts are usually shorter, only having 300-400 words each; trending research is showing that long-form articles are outperforming short form. So, test your blog performance by length so see if blogs with 1200+ words get more traction than short blog posts.
  9. Know your market. Study the market your article will be competing in to make sure you are up to par. You can improve your article after reading the more effective articles.
  10. Let others do the talking for you. Lean-in on the expertise of others to help you build your authority with readersĀ and behind the scenes with SEO by including at least 5 link-backs to other well-respected resources and authors.

To succeed at article marketing, you must write interesting articles that appeal to readers. Popular articles seem to be of the “how-to” type and provide graphics and diagrams. Putting out simple polls that go with your articles can dramatically increase traffic to your site.

Did you learn some new things about marketing with articles? Sure you did! No one knows everything, and people that think they do usually fall hard. Use the techniques from this article to help you utilize article marketing in your business. Over time, using article marketing as an element of your inbound marketing campaign will help your business will expand it pull marketing, web presence and ideal client targeting.

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